Start Increasing Sales Now!

888-838-1828

• I need advice on...
• (Select a topic)Acquiring New CustomersCapturing Email AddressesCopy and DesignCustomer Loyalty ProgramsCustomer Service EmailsDriving TrafficEasy Checkout ProcessEmail Contact ProgramsEmail Marketing ProgramsHome Page DesignInquiry Conversion EmailsInternet Sales ConversionOnline/Offline MarketingOnline Sales TechniquesOrder Follow-up EmailsPerfect Web Site DesignPromoting Top ProductsRecovering Abandoned CartsWeb Reporting/AnalysisWeb Site NavigationWord of Mouth Marketing
• I want to improve...
• (Select a topic)Abandoned Cart RecoveryCheckout ProcessCustomer ServiceEmail CampaignsEmail Marketing ProgramsHome Page DesignInquiry ConversionKey Web PagesOnline Sales ConversionOnline/Offline IntegrationProduct PromotionSEOShopping Cart DesignStrategic PlanningTrigger EmailsWeb Site Design

Capturing Email Addresses

Ask for permission and you'll get their interest

The first step to a winning email marketing program is to develop an effective opt-in communication strategy. Sending customers or prospects email messages they actually asked for will improve your response because they are far more likely to open your emails. And, getting permission is also the “unwritten law” of Internet marketing ethics in most areas of the world.

Offer a strong incentive

Getting permission to use an email address is most successful when you give something in return. 

For example:

• FREE NEWSLETTERS - Sign them up to receive helpful information and news on a regular basis.
• EARLY BIRD SPECIALS - Send advanced notice on up-coming sales and promotions.
• FAVORITE THINGS - Ask for product preferences and notify them about specific sales before the general public.
• SWEEPSTAKES - Have a contest and register them for prizes. Make them part of special “communities” within your site with access to benefits and information non-members don’t have.

Make signing up easy

• SIGN-UP BOX - Put this at the top of your left navigation where it will be immediately noticeable.
• INPUT FIELD - Provide a place for entering the email address. Don’t make them click to another page to sign up.
• CONFIRMATION - Acknowledge the completion of subscription with a welcome landing page that fully describes all benefits and includes a link to your privacy policy.

Instituting an effective email sign-up program is relatively inexpensive. Various methods of collecting information are easily tested, and the response rates can be stellar.