Inquiry Conversion Emails

Make the most of interested visitors and prospects with targeted prospect email campaigns

With a flexible, testable format and results that can be quickly measured, email marketing is the perfect tool for converting prospects into customers. They’ve already shown their interest by giving you their email addresses. Now you have to find the right format, message, and offers to convince them to buy.

Be systematic, adaptable, and persistent

Map out an organized plan of attack with the proven steps of the sales cycle as your guide. Develop an ongoing email campaign to your online prospects, but be ready to alter and fine-tune your plan as results come in.

Outside factors such as current events can affect your responses and create new opportunities. Show up in your prospects’ in-boxes regularly. Most businesses make the mistake of mailing too little rather than too much. Most importantly, keep the content worthwhile and meaningful.

Establish trust and confidence

Educate your prospects about the uses and benefits of your product. Provide tips and items of interest. Deliver on your promises. Personalize your email wherever possible. They’ve already opened their mailbox to you — now strive to make them look forward to each of your emails. One or two worthless emails is all it takes to turn people off.

Make an offer that can’t be refused

Acquiring new customers is rarely a money-making proposition. Don’t worry about it. Offer a great deal, a deep discount, or add value to a regular product with a super bonus. You’ll be repaid many times over when a first time-buyer becomes a loyal fan.

Create a sense of urgency

There’s nothing like a deadline to encourage immediate action. Take advantage of a shopper’s first instinct to buy, focus their attention and provide a convenient way to close the sale.

Add a personal touch

Perhaps a company “spokesperson” is right for your emails – someone whose opinion is respected and valued by prospects. Try a little humor (though it needs to be done correctly). Experiment with something “hidden” in each email that your prospects know they need to find.

There are dozens of good ways to involve readers, and reader involvement gets your messages opened and read.

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