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Promoting Top Products
You can't promote your bestsellers enough - they could be in 18 different places on your site
Your top producing items are best sellers for good reason. Your customers love them. So, why not promote them even more? Many online businesses make the mistake of giving equal weighting to all the products on their web site - or worse, neglecting to list their best sellers on the home page.
How to make your stars shine even brighter
Once you have identified your top products, develop a separate Internet marketing plan for each one that will do the following:
Improve web copy and design - Use keywords and phrases and be promotional.
- Homepage
- Top banners
- Right banners
- Bestseller listing
- Email preference
- PPC preference
Give them their own space - Some product categories may merit their own web page or micro site.
Develop product extensions - Look for related items or other products in the same family.
Performing this exercise on your top 20 – 30 products will increase your sales performance - we guarantee it!
Improve your Ecommerce Performance
with our Website Critique
Find out what you're doing wrong and get expert online marketing advice to correct it...
Our comprehensive Web Site Critique is designed to point out the weaknesses of your online marketing strategy and give you detailed recommendations for improvement. You can then implement the changes yourself or request assistance with your web site renovation.
Take the first step
to improving your
website design today!
- Keep up with your competition
- Double your sales volume
- Make your site easy to use
- Take advantage of human nature
- Increase sales and conversion rates
