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Web Reporting and Analysis
You can't react intelligently if you don't track and analyze your progress.
- 68% of all companies have online analytics packages, but don’t use them
- 78% of all companies don’t know what to do with their online reports
- 50% of all Internet sales are lost due to ignorance
Whether you call it metrics, analytics, or web reporting, measuring your ecommerce results and systematically reviewing the right reports are crucial to your success.
No medium is more measurable than the Internet. Where else can you precisely track activity by the day, by the hour or even the minute! Yet, surprisingly, few businesses take full advantage of this amazing tool. Don't be one of them.
8 strategies for improving your online reporting
1. Get the best web analytics package you can, one with a superior reporting function. There are several good ones available, each with specific strengths.
2. Prioritize what you measure in order of its importance to your business needs, so you can customize your Internet reporting system to track only those things that will make a difference.
3. Pay attention to unique visitors (33-40% of visitors should be repeats). What is your average user session? What are the number of drills?
4. Identify the keywords being used to find your site. They will be invaluable to your PPC campaigns and SEM programs.
5. Analyze entry and exit pages. What is your top entry page? If it’s not your home page, you may have a problem. What is your top exit page? Remedy this and you can make a BIG difference in your profits.
6. Track your referring URLs. Where are visitors to your site coming from? Which sources produce the most traffic? This information is critical for short and long-term Internet planning.
7. Set up reaction meetings to look at key results and act on them quickly. Analysis should be done at least once a week, with some metrics reviewed daily.
8. Test and measure, test and measure, test and measure! Let your customers show you exactly what they want, what they like and dislike, and what motivates them. No other marketing medium gives you the opportunity to collect as much valuable information directly from your audience. You can read the results quickly, and make adjustments that can translate to substantial contributions to your bottom line.
Once you set up the right reporting structure, analyze results regularly, and learn to react immediately to the opportunities presented, you will make dramatic improvements in your business.
Improve your Ecommerce Performance
with our Website Critique
Find out what you're doing wrong and get expert online marketing advice to correct it...
Our comprehensive Web Site Critique is designed to point out the weaknesses of your online marketing strategy and give you detailed recommendations for improvement. You can then implement the changes yourself or request assistance with your web site renovation.
Take the first step
to improving your
website design today!
- Keep up with your competition
- Double your sales volume
- Make your site easy to use
- Take advantage of human nature
- Increase sales and conversion rates
