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Simplify your Online Shopping Cart and Checkout
They want to buy - make it easy for them.
Making sure people can efficiently order from you may be the most important thing you can do on your web site. Once they hesitate or become confused, there is an excellent chance you will lose the order and the good will of that customer. They will blame you even if you were not responsible for their bad experience. And, they may never give you a second chance. Improve your online shopping experience and they will order more.
What makes a great shopping cart
- It should be very visible on every page – in the upper right hand corner.
- It should be represented with the typical shopping cart graphic.
- It should display products in the cart and their value at all times.
What makes a great checkout process
- It should be simple, streamlined, and efficient.
- It should have a minimum number of steps.
- It should be linear in design.
- It should tell the customer what step they are on and how many remain.
- It should display your phone number in case they have problems.
- It should ask for an email address as soon as possible to follow-up an aborted order.
- It should be tested on your target market to make sure it works.
Increase sales at checkout time with additional marketing programs.
CROSS-SELL – As the old sales adage says, if a person buys a suit, sell him a tie to go with it. Suggesting the tie with the suit can really raise the average order. The same thing works on the Web. Once your customer puts a product in his shopping cart, you have an opportunity to cross-sell him something else.
UP-SELL – During the checkout process, you have an opportunity to sell 2 to 4 items and again increase the average order. Make sure the products you offer are very popular. Test a special proposition. Review the results and refine the offer.
ABANDONED CART RECOVERY – One of the most under-used ecommerce opportunities is employing an abandoned cart follow-up program to retrieve lost sales. Develop an organized personalized email marketing effort to encourage those people to reclaim their carts.
Improving your overall shopping experience will result in more completed sales.
Improve your Ecommerce Performance
with our Website Critique
Find out what you're doing wrong and get expert online marketing advice to correct it...
Our comprehensive Web Site Critique is designed to point out the weaknesses of your online marketing strategy and give you detailed recommendations for improvement. You can then implement the changes yourself or request assistance with your web site renovation.
Take the first step
to improving your
website design today!
- Keep up with your competition
- Double your sales volume
- Make your site easy to use
- Take advantage of human nature
- Increase sales and conversion rates
