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Eight by Eight Ecommerce Team

Meet the Marketing Experts

Amy Africa

Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years. Amy has been widely published in industry magazines and e-zines. An engaging, entertaining speaker, she has been featured at web conferences around the globe. Her depth of knowledge, backed by intensive field testing and web user studies, has earned her the reputation of a voice to be heard on Internet topics ranging from site improvement, traffic building and SEO to analytics and email marketing.

Amy has pioneered many successful web marketing initiatives in navigation, email marketing, shopping carts and abandoned carts that are making her clients much more profitable. She is one of the best web marketers today because she combines incredible direct marketing skills with proven web techniques. Her clients include: American Express, Dell, Microsoft, Better Homes & Gardens, Coca Cola, and many more.

You can reach her at amyafrica@eightbyeight.com

Tom Ziter

Tom Ziter has over 35 years of direct marketing experience, particularly in planning and developing sales and profit-producing campaigns that really work. Having been a consultant, business owner, and marketing director for major companies, he understands how businesses operate, both inside and out.

Tom’s greatest strength is his ability to identify opportunities within companies to dramatically improve their sales and visibility. His understanding of numbers and keen sense of promotion both offline and online make him a tremendous asset to the marketing efforts of any company.

Tom has now put all of his skills to work on the Internet which he views as “direct marketing on steroids”. In this new playground, he has quickly learned how to employ his direct marketing magic to get faster results with much less money and effort.

Tom has dealt with the following clients: Grand Circle Travel, VBT, Park Seed, Wayside Gardens, Gardeners Supply, SunSetter Awnings, Albany International, Elderhostel, Hello Direct, Dakin Farm, Valmet, GE Financial, Mountain Naturals, Sweet Energy, House-Mouse Designs, Endless Pools, Garden Way, Weyerhaeuser, and IBM to name a few.

Tom loves golf, gardening and most of all spending time with his family. You can reach him at tom@eightbyeight.com