Generated by All in One SEO Pro v5.0.0.1, this is an llms.txt file, used by LLMs to index the site.

# Eight by Eight

eCommerce & Artificial Intelligence Consulting

## Sitemaps

- [XML Sitemap](https://www.eightbyeight.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [8+ Proven Tips & Tactics for Improving Your Company's Voice Experience](https://www.eightbyeight.com/8-proven-tips-and-tactics-for-improving-your-companys-voice-experience/) - 8+ proven tips marketers can use to improve their company's Voice experience from building a sonic signature & the right voice deals to your handoff plan.
- [Need To Improve Your Cart & Checkout Conversion?](https://www.eightbyeight.com/need-to-improve-your-cart-and-checkout-conversion/) - Need To Improve Your Cart and Checkout Conversion? - Eight by Eight BIG-bang-for-the-buck optimization wins for your cart/checkout
- [How To Choose an Artificial Intelligence Vendor](https://www.eightbyeight.com/how-to-choose-an-artificial-intelligence-vendor-that-best-fits-your-company-a-guide-for-marketers/) - Proven tips for how to choose the right Marketing Artificial Intelligence vendors. Plus, what you need to look for and questions you should be sure to ask.
- [Marketing Artificial Intelligence and Data](https://www.eightbyeight.com/marketing-artificial-intelligence-and-data/) - What you need to know about Marketing Artificial Intelligence data:1st, 2nd, 3rd & zero-party data, text mining, governance, enrichment & what data is best.
- [11 Proven Ways Marketing Artificial Intelligence Will Improve Your Paid Advertising Program](https://www.eightbyeight.com/11-proven-ways-marketing-artificial-intelligence-will-improve-your-paid-advertising-program/) - 11 proven ways Marketing Artificial Intelligence improves your Paid Advertising for search engines, social networks and marketplaces & answers to Paid AI FAQs.
- [Marketing Artificial Intelligence & Bias](https://www.eightbyeight.com/marketing-artificial-intelligence-bias-a-quick-guide-for-marketers/) - 12+ tips to help you prevent Marketing Artificial Intelligence Bias. Plus, what you should know about the major AI bias types you will encounter along the way.
- [Contextual Advertising: What Marketers Need To Know](https://www.eightbyeight.com/contextual-advertising-what-ecommerce-marketers-should-know/) - The pros and cons of contextual advertising and proven tips for building a program that's right for you. Plus, answers to the most commonly asked questions.
- [How To Measure Success in Marketing Artificial Intelligence Projects](https://www.eightbyeight.com/how-to-measure-success-in-artificial-intelligence-marketing-projects/) - Three essential questions to ask yourself when measuring the success of Artificial Intelligence in your Marketing projects.
- [Channel Selection + Artificial Intelligence: How To Get More Bang for Your Marketing Buck](https://www.eightbyeight.com/channel-selection-and-timing-how-artificial-intelligence-helps-you-get-more-bang-out-of-your-marketing-buck/) - Artificial Intelligence is good for a lot of things but one of its biggest benefits for Marketing? It excels at Channel Selection and Timing.
- [11 of the Most Common Artificial Intelligence Roadblocks & How Marketers Can Avoid Them](https://www.eightbyeight.com/11-of-the-most-common-marketing-ai-roadblocks-and-how-you-can-avoid-them/) - 11 of the most common artificial intelligence roadblocks and proven tips to help marketers avoid them including data limitations, lack of support, and expense.
- [ANI, AGI & ASI, Oh My!](https://www.eightbyeight.com/ani-agi-asi-oh-my-artificial-narrow-intelligence-artificial-general-intelligence-and-artificial-super-intelligence-definitions-for-marketers/) - What is Artificial Narrow Intelligence? What is Artificial Super Intelligence? What is Artificial General Intelligence? A Marketer's Breakdown.
- [8+ Things Marketers Simply Must Know About Visual Search](https://www.eightbyeight.com/8-things-marketers-simply-must-know-about-visual-search/) - 8+ things marketers should know about Visual Search. What is it? How is different from computer vision and imagine search? What are the most popular engines?
- [Everything You Need To Know About Building A Successful Marketing AI Team](https://www.eightbyeight.com/everything-you-need-to-know-about-building-a-successful-marketing-ai-team-and-then-some/) - Learn what a Marketing Artificial Intelligence team does, what people are on it, challenges you'll face & best practices for developing a successful team
- [How To Use Artificial Intelligence To Personalize Your Coupons, Promo Codes, and Other Special Offers for Maximum Impact](https://www.eightbyeight.com/how-to-use-artificial-intelligence-to-personalize-your-coupons-promo-codes-and-other-special-offers-for-maximum-impact/) - Using Artificial Intelligence to personalize your offers, deals, and promos is a marketing must-do for ecommerce companies.
- [4 Mistakes Marketers Make When It Comes to AI Projects & How You Can Avoid Them](https://www.eightbyeight.com/4-mistakes-marketers-make-when-it-comes-to-artificial-intelligence-projects-and-how-you-can-avoid-them/) - Four of the most common mistakes marketers make when implementing artificial intelligence and machine learning projects and how you can avoid them.
- [Artificial Intelligence and Marketing: Things You Should Be Doing (Or At Least Considering)](https://www.eightbyeight.com/artificial-intelligence-for-marketers-things-you-should-be-doing-or-at-least-considering-in-your-marketing-efforts/) - Marketing Artificial Intelligence items you should know about and/or be doing to future-proof your business, improve conversion & increase revenues.
- [Why Marketing Artificial Intelligence Projects Fail](https://www.eightbyeight.com/why-most-marketing-ai-projects-fail-what-you-need-to-do-for-yours-to-succeed/) - Top ten reasons why most Marketing Artificial Intelligence projects fail. Plus, proven tips for how you can make yours succeed.
- [Price Optimization: How To Use AI-Enabled Repricers to Make More Money with Less Effort](https://www.eightbyeight.com/price-optimization-how-marketers-can-use-ai-enabled-repricers-to-make-more-money-with-less-effort/) - Powered by Artificial Intelligence, Dynamic Price Optimization allows you to set "the perfect price" for each individual who visits your site.
- [Voice Apps: What Marketers Need To Know About Voice-Based Applications](https://www.eightbyeight.com/voice-apps-what-marketers-need-to-know-about-voice-based-applications/) - Voice Apps: What marketers need to know about voice-based applications, the pros and cons, who should use them, and proven tips for making them work for you.
- [Should You Build or Buy Your Marketing Artificial Intelligence Solutions?](https://www.eightbyeight.com/should-i-build-or-buy-artificial-intelligence-marketing-solutions/) - Figuring out whether to build or buy Marketing Artificial Intelligence solutions can be a BIG decision. Here are some proven tips to make the choice easier.
- [What Marketers Need To Know About Natural Language Processing](https://www.eightbyeight.com/what-marketers-need-to-know-about-natural-language-processing/) - What Marketers need to know about Natural Language Processing - what it is, how NLP works, where to use it in your marketing efforts, and how to start.
- [How To Use Artificial Intelligence in Your Price Optimization Efforts FAQs](https://www.eightbyeight.com/frequently-asked-questions-about-using-artificial-intelligence-in-your-price-optimization-efforts/) - Three of the most commonly asked marketing questions about AI-enabled Repricers, Price Optimization, and Price Intelligence.
- [6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts](https://www.eightbyeight.com/6-proven-ways-marketers-are-using-artificial-intelligence-to-improve-their-lead-generation-efforts/) - 6 proven ways you can use Marketing Artificial Intelligence to maximize your lead generation efforts from validation & scoring to analysis.
- [5 Things Marketers Simply Must Know About Using AI for Competitive Intelligence](https://www.eightbyeight.com/5-things-marketers-simply-must-know-about-using-ai-for-competitive-intelligence/) - 5 reasons why marketers should use Artificial Intelligence in Competitive Intelligence efforts. Plus, proven tips and tactics for improving your CI program.
- [8+ Proven Tips For Building and Maintaining a Personalized Recommendations Program Using Artificial Intelligence](https://www.eightbyeight.com/8-proven-tips-for-building-and-maintaining-a-personalized-recommendations-program-using-artificial-intelligence-and-machine-learning/) - 8+ proven tips for building and maintaining a dynamic personalized recommendations program using artificial intelligence that's right for you.
- [Down-and-Dirty Definitions for Marketers](https://www.eightbyeight.com/down-and-dirty-definitions-for-marketers-artificial-intelligence-and-machine-learning-lingo-made-easy/) - eCommerce and Artificial Intelligence lingo made easy(ish.) Quick definitions of marketing terms that you simply must know.
- [What Is the Difference Between Natural Language Processing, Natural Language Generation & Natural Language Understanding?](https://www.eightbyeight.com/what-is-the-difference-between-natural-language-processing-nlp-natural-language-generation-nlg-and-natural-language-understanding-nlu/) - A marketer's guide to the difference between Natural Language Processing (NLP), Natural Language Generation (NLG), and Natural Language Understanding (NLU).
- [8 Solid Reasons Why Marketers Should Use Artificial Intelligence in their Social Efforts](https://www.eightbyeight.com/9-solid-reasons-why-marketers-should-use-artificial-intelligence-in-their-social-efforts/) - reasons why marketers should use Artificial Intelligence in their Social efforts to improve conversion & lifetime value and increase revenues.
- [Generative Adversarial Networks: What Marketers Need To Know](https://www.eightbyeight.com/what-marketers-need-to-know-about-generative-adversarial-networks-gans/) - A marketer's quick & easy guide to Generative Adversarial Networks. What you should know, why they're important and how you can use them in your marketing.
- [Geopersonalization: How To Maximize Your Revenues Using Location-Based Marketing](https://www.eightbyeight.com/geopersonalization-how-marketers-can-maximize-their-efforts-and-their-revenues-using-location-based-marketing/) - AI-powered Geopersonalization allows you to dynamically individualize your products, messaging, and offers based on where a user is physically located.
- [What is Conversational AI and How Can Marketers Use It Most Effectively?](https://www.eightbyeight.com/what-is-conversation-ai-and-how-can-marketers-most-effectively-use-it/) - Answers to frequently asked questions about conversational artificial intelligence. What is it? What are the pros cons? How do I start using it in my marketing?
- [8+ Things Marketers Need To Know About Alexa Skills](https://www.eightbyeight.com/8-things-marketers-need-to-know-about-alexa-skills/) - 8+ things marketers should know about Alexa Skills including what they are, their pluses and minuses, and proven tips you can use if you want to build your own.
- [What Marketers Need To Know About Blockchain](https://www.eightbyeight.com/what-marketers-need-to-know-about-the-blockchain/) - Answers to marketer's most frequently asked questions about Blockchain technology. What is it? What are the pros & cons? Where can it be used in Marketing?
- [What Every Marketer Should Know Before They Build Or Buy a Chatbot](https://www.eightbyeight.com/what-every-marketer-should-know-before-they-build-or-buy-a-chatbot/) - What every marketer should know before they build or buy a chatbot. Plus, why your data is key to your success.
- [6 Things Marketers Should Know About AI Chatbots](https://www.eightbyeight.com/6-things-marketers-should-know-about-ai-chatbots/) - What is a chatbot? How do chatbots work? What types of chatbots are there? What are the benefits? How do marketers best use chatbots? Answers to these and more!
- [8 Things Marketers Should Look For When Choosing a Chatbot Vendor](https://www.eightbyeight.com/8-things-marketers-should-look-for-when-choosing-a-chatbot-vendor/) - Looking for a vendor to help you customize your own AI chatbot? Here are the most important things marketers should look for before buying a solution.
- [What's the Difference Between Augmented, Virtual, Mixed, and Extended Reality? A Quick & Easy Guide for Marketers](https://www.eightbyeight.com/whats-the-difference-between-augmented-virtual-mixed-and-extended-reality-a-quick-and-easy-guide-for-marketers/) - Augmented Reality (AR) allows us to superimpose a computer-generated image on a picture of ourselves and/or our surroundings to create an enhanced (composite) view. Example: Many consultants cite Pokemon Go or Snapchat when discussing AR. You could also look at Google’s AR feature on maps. (Just hold up your phone in front of you, and
- [Natural Language Generation: What Every Marketer Needs To Know About NLG](https://www.eightbyeight.com/natural-language-generation-what-every-marketer-needs-to-know-about-nlg/) - Natural Language Generation (NLG) uses Artificial Intelligence to produce written and/or spoken output. How can marketers use it? What are the pros and cons?
- [Natural Language Generation: 3 of the Most Frequently Asked Questions from Marketers](https://www.eightbyeight.com/3-of-the-most-frequently-asked-questions-from-marketers-about-natural-language-generation/) - Proven tips for using Natural Language Generation. Plus, answers to your questions about building or buying and whether your NLG models will improve over time.
- [What Every Marketer Should Know About the 4 Main Types of Analytics](https://www.eightbyeight.com/what-every-marketer-should-know-about-the-four-main-types-of-analytics-descriptive-diagnostic-predictive-and-prescriptive/) - What marketers need to know about Descriptive, Diagnostic, Predictive and Prescriptive Analytics and how/when you should use them in your business.
- [What Marketers Need To Know About Search Intent Classification](https://www.eightbyeight.com/what-marketers-need-to-know-about-search-intent-classification/) - What Marketers need to know about search intent classification, why it's important, who is using it, and how you can optimize for it in your business.
- [The Machine](https://www.eightbyeight.com/the-machine/) - The Machine is a pet name of sorts for ultimate entity powered completely by artificial intelligence.”
- [3 Powerful Marketing Metrics That Are Easier & More Lucrative to Measure with AI](https://www.eightbyeight.com/the-likelihoods-three-powerful-marketing-metrics-that-are-much-easier-and-more-lucrative-to-measure-with-artificial-intelligence-and-machine-learning/) - Marketing Artificial Intelligence makes measuring Likelihood to Purchase, Likelihood to Repeat and Likelihood to Churn better, faster and more lucrative.
- [What is a Neural Network? A Quick Guide for Marketers](https://www.eightbyeight.com/a-marketers-guide-to-neural-networks/) - A quick & easy guide for marketers about the pluses and minuses of neural networks and how they're being successfully used in marketing.
- [What Marketers Need To Know About Quantum Computing](https://www.eightbyeight.com/what-marketers-need-to-know-about-quantum-computing/) - What is quantum computing? Where can it be used in marketing? This quick & easy article tells you what you need to know about this revolutionary area of study.
- [Next Cart Value: Using Artificial Intelligence to Predict Future Customer Value](https://www.eightbyeight.com/next-cart-value-using-artificial-intelligence-machine-learning-to-predict-future-customer-value/) - Marketers have been tracking Next Cart Value (NCV) for decades. What is it? How do you calculate it? What's the #1 thing you should know about it?
- [Supervised, Unsupervised, Semi-Supervised, and Reinforcement Learning](https://www.eightbyeight.com/supervised-unsupervised-semi-supervised-and-reinforcement-learning/) - Artificial Intelligence for Marketers: A quick and easy guide about Supervised, Unsupervised, Semi-Supervised and Reinforcement Learning
- [Easy As 1-2-3: A Quick Guide to TTI, TTT and TTV](https://www.eightbyeight.com/easy-as-1-2-3-a-marketers-quick-guide-to-tti-ttt-and-ttv/) - Time To X topics are hot these days as marketers scramble to figure out ways to increase their revenues & conversion in the new one-ask-one-answer world.
- [Personalization + Artificial Intelligence: A Beginner's Guide for Marketers](https://www.eightbyeight.com/artificial-intelligence-and-personalization-for-marketers-a-beginners-guide/) - Artificial Intelligence turbocharges your Personalization efforts to increase your conversion & revenues. Find out the best places to use it in your marketing.
- [5+ Things Marketers Need To Know About Google Actions](https://www.eightbyeight.com/5-things-marketers-need-to-know-about-google-actions/) - Five things marketers should know about Google Actions: the pros and cons, proven tips for how you can use them successfully and how & where to start.
- [Amazon Personalize: What Marketers Need To Know](https://www.eightbyeight.com/amazon-personalize-what-marketers-need-to-know/) - What marketers should know about Amazon Personalize. The pros and cons, answers to the most frequently asked questions and the #1 lie that vendors tell you.
- [Voice Analytics: 8+ Things eCommerce Marketers Should Measure](https://www.eightbyeight.com/voice-analytics-8-things-ecommerce-marketers-should-measure/) - Voice Analytics: 8+ Things eCommerce marketers should measure.
- [What is Likelihood to Purchase (LTP) Rate?](https://www.eightbyeight.com/likelihood-to-purchase-ltp-rate-where-to-start-and-how-do-i-know-if-my-model-is-working/) - Likelihood to Purchase (LTP) predicts how likely an individual is to purchase. Why is LTPbeneficial? How do marketers know if their models are working?
- [How To Optimize Email Send Times Using Artificial Intelligence](https://www.eightbyeight.com/how-to-optimize-email-send-times-using-ai-ml/) - Designed to maximize engagement, AI-powered Send Time Optimization (STO) allows you to send emails at the optimal time to every contact on your list.
- [Proven Tips For Using Artificial Intelligence To Write Your Email Subject Lines](https://www.eightbyeight.com/how-marketers-can-best-use-artificial-intelligence-to-write-email-subject-lines/) - Proven tips for using Artificial Intelligence to write and test subject lines for your email blasts and triggers. Plus, info on scoring, upfronts, and bad data.
- [Voice Ads: What Marketers Need To Know About Audio Advertising (Interactive & Otherwise)](https://www.eightbyeight.com/voice-ads-what-marketers-need-to-know-about-audio-advertising-interactive-and-otherwise/) - What marketers should know about Voice Advertising, the benefits of it, and oodles of proven tips for how you can make it work for your business.
- [5 Cart & Checkout Areas That You Should Personalize Using Artificial Intelligence](https://www.eightbyeight.com/3-cart-and-checkout-areas-that-you-should-be-personalizing/) - Want to improve your conversion and increase your revenues? Here are five proven cart and checkout areas you should use artificial intelligence to personalize.
- [3 Proven (But Rarely Talked About) Ways B2B Marketers Are Using Artificial Intelligence](https://www.eightbyeight.com/3-proven-but-rarely-talked-about-ways-b2b-marketers-are-using-artificial-intelligence/) - Marketing Artificial Intelligence is helping business-to-business marketers increase their revenues with predictive lead scoring, goal attainment and more.
- [3 Sure-Fire SEO Tactics for Increasing Your Voice Search Traffic](https://www.eightbyeight.com/3-sure-fire-tactics-for-improving-your-seo-for-voice-search-traffic/) - Want to improve your Voice traffic? Here are 3 sure-fire search engine optimization tip you can do to maximize voice success.
- [4 Proven Ways To Use Artificial Intelligence To Help With Your Content Generation Efforts](https://www.eightbyeight.com/4-proven-ways-for-using-artificial-intelligence-to-help-with-your-content-generation-efforts/) - Proven ways to improve your content generation efforts by using Artificial Intelligence. Save time & money with SEO and creative optimization techniques.
- [5 Proven Tips for Developing a Profitable Welcome Series](https://www.eightbyeight.com/5-proven-tips-for-developing-a-proper-onboarding-welcome-series/) - A proper email onboarding (welcome) series will increase your revenues, improve your inboxing rate, decrease your churn rate and boost customer satisfaction.
- [How To Improve Your Cart & Checkout Conversion with AI](https://www.eightbyeight.com/5-proven-ways-marketers-can-use-ai-ml-to-improve-cart-and-checkout-conversion/) - Want to improve your eCommerce conversion? Here are 5 easy and economical ways marketers can optimize your carts and checkouts to increase revenues!
- [Voice Commerce: What You Need To Know About Voice-Assisted Shopping](https://www.eightbyeight.com/voice-commerce-what-marketers-need-to-know-about-voice-assisted-shopping/) - Learn what voice-assisted shopping is; who it's working for; what the pluses and minuses of it are for your business; and how you can maximize it.
- [How to Improve Your Internal Text Search](https://www.eightbyeight.com/sure-fire-tips-and-tactics-marketers-use-to-improve-your-internal-text-search/) - Increase your conversion by optimizing your internal text search. Find out most critical areas & how you can use artificial intelligence to improve them.
- [How Do I Start Using Artificial Intelligence in My Marketing Efforts?](https://www.eightbyeight.com/unprecedented-times-and-where-to-start-with-ai-in-your-marketing-efforts/) - Want to use Marketing Artificial Intelligence but don't know where to begin? This quick and easy breakdown tells you the three things you should do first.
- [How To Use Artificial Intelligence To Improve Your Retargeting Program](https://www.eightbyeight.com/8-tried-and-true-tips-and-tactics-for-improving-your-retargeting-efforts-using-artificial-intelligence/) - Proven tips for how you can upgrade your retargeting programs using Artificial Intelligence from adjusting bids and dynamic creative to testing a reactivation.
- [Improve Your Email Marketing Results with Artificial Intelligence](https://www.eightbyeight.com/how-do-i-use-artificial-intelligence-to-improve-my-email-marketing-efforts/) - 17 proven reasons why you should use Artificial Intelligence in your email program. Tips for saving time/money & increasing revenues from blasts and triggers.
- [A Beginner's Guide To Using Artificial Intelligence To Improve Your Email Campaigns](https://www.eightbyeight.com/a-beginners-guide-to-using-artificial-intelligence-to-improve-your-email-campaigns/) - Proven tips for improving your blast, trigger, customer service and transactional emails with Artificial Intelligence and Machine Learning.
- [5 Proven Ways You Can Use Artificial Intelligence To Improve Your Advertising Efforts](https://www.eightbyeight.com/5-proven-ways-marketers-are-using-artificial-intelligence-and-machine-learning-to-improve-their-advertising-efforts/) - Marketing Artificial Intelligence can reduce your advertising costs, increase your conversion, maximize your profits and improve your customer journey.
- [Using Artificial Intelligence To Boost Your New Customer Acquisition Efforts](https://www.eightbyeight.com/tried-and-true-reasons-marketers-should-use-artificial-intelligence-in-their-new-customer-acquisition-efforts/) - Need more customers? Here are four sure-fire ways you can use Artificial Intelligence to boost your your acquisition efforts without breaking the bank.
- [Custom Voice-Controlled Virtual Assistants](https://www.eightbyeight.com/custom-voice-controlled-virtual-assistants-the-basics-of-private-ownded-branded-and-white-labeled-smart-speakers/) - What marketers need to know about the Private, Owned, Branded & White-Labeled Smart Speakers: the pros and cons, who should use them, and all the FAQs.
- [3 Proven Ways You Can Optimize Your Sites for Voice Search](https://www.eightbyeight.com/3-proven-ways-marketers-can-optimize-their-sites-for-voice-search/) - Proven tips for increasing your Voice search traffic without breaking the bank. Voice is the fastest growing medium ever & too many marketers are missing out!
- [Why Do I Need To Optimize My Site for More Than Just Google?](https://www.eightbyeight.com/why-do-i-need-to-optimize-my-site-for-more-than-just-google/) - Google has the majority of the search market on lock. Is it worth your time to optimize for the other search engines and traffic drivers? VERY. Here's why....
- [What Is Artificial Intelligence? Defining AI from a Marketer's Perspective](https://www.eightbyeight.com/what-is-artificial-intelligence-defining-ai-from-a-marketing-perspective/) - How Marketers define Artificial Intelligence, what the pros and cons are, and some of the many ways you can use it to improve your business and make more money.

## Pages

- [Privacy Statement](https://www.eightbyeight.com/privacy-statement/) - EightbyEight.com's Privacy Statement Thank you for visiting our website! This website ("eightbyeight") is owned by Eight by Eight, LLC. It is our policy to protect your personal information and to use it in accordance with this Privacy Policy. Please take a few moments to review our Privacy Policy. Information collection and use Eight by Eight
- [Contact Us](https://www.eightbyeight.com/contact-us/) - Contact Eight by Eight We would love to hear from you! * required Eight by Eight 110 Kimball Ave, Suite 119 South Burlington, VT 05403 Amy Africa: amy.africa@eightbyeight.com For general questions or comments, please email: info@eightbyeight.com
- [Glossary](https://www.eightbyeight.com/glossary-2/)
- [Articles](https://www.eightbyeight.com/articles/)
- [Terms & Conditions](https://www.eightbyeight.com/terms-conditions/) - EightbyEight.com's Terms and Conditions of Use This page states the Terms and Conditions under which you may use this Web Site. Please read this page carefully. If you do not accept the Terms and Conditions stated here, do not use the Web Site. Eight By Eight (“Company”) may revise these Terms and Conditions at any
- [Newsletter Signup Thank You](https://www.eightbyeight.com/newsletter-signup-thank-you/) - Thanks for Signing Up! You are now on the list for The Eight Thank you for signing up for our newsletter. You’ll receive your first issue whenever Amy is next on her soapbox. (Knowing how fast the marketing world is changing these days, it will probably only be a week or two.) Too much clutter in your
- [Get a Quote Thank You](https://www.eightbyeight.com/get-a-quote-thank-you/) - Thank You for your Quote Request Thank you! We appreciate your interest in Eight by Eight. You will hear from us soon! Because every company is unique, we don’t offer a “one-size-fits-all” pricing structure so please give us a few days to get back to you. We need to take some time to review your
- [Artificial Intelligence & Machine Learning](https://www.eightbyeight.com/artificial-intelligence/) - Using Artificial Intelligence & Machine Learning to Increase Your Revenues Maximize Your Results By Designing Hyperpersonalized Experiences for Every Individual on Your List These days, Artificial Intelligence (AI) is ubiquitous. The main traffic drivers (search and social engines) use it EVERYWHERE and chances are good that you’re using it on your site too. Perhaps it’s
- [Ask Amy Thank You](https://www.eightbyeight.com/ask-amy-thank-you/) - Thank You for Submitting Your Question Your Question is on its way! You should get a response from Amy soon. The advice may be free, but the results are money in the bank! You might receive your answer in an hour, a day, or a week... but you WILL hear from us so have no fear.
- [Contact Us Confirmation](https://www.eightbyeight.com/contact-us-confirmation/) - Thank You for Submitting Your Question Your Question is on its way! You should get a response from us soon. The advice may be free, but the results are money in the bank! You might receive your answer in an hour, a day, or a week... but you WILL hear from us so have no fear.
- [Ask Amy](https://www.eightbyeight.com/ask-amy/) - Got a question about Internet Marketing? Ask Amy and the Eight by Eight Team * required As a member of a usability group that regularly reviews performance results from hundreds of companies, Amy Africa keeps abreast of the latest trends in E-Commerce, making her an invaluable Internet marketing resource. You will save thousands of dollars
- [Email Preferences Page](https://www.eightbyeight.com/email-preferences-page/) - Update Your Email Preferences Looking to streamline your email selection? Check your areas of interest and we'll do the rest. If you are ready to take your online marketing to the next level, you can Get a Quote, contact us at info@eightbyeight.com, or call us Toll Free at 1-888-838-1828. We can help you determine the
- [Get a Quote](https://www.eightbyeight.com/get-a-quote/) - Get a Quote Improve Online Sales in 3 Steps
- [Free Newsletter](https://www.eightbyeight.com/free-newsletter/) - Sign up for Amy Africa’s The Eight ... and Receive Valuable E-Commerce advice you can use to improve your sales. * required Learn about the latest Internet marketing techniques from one of the foremost experts in the field of E-Commerce. Amy has been widely published in industry magazines and is a sought-after speaker at web
- [Improve Email Sales](https://www.eightbyeight.com/improve-email-sales/) - Email Sales Improvements Blast Email Program - see instant results! Emails are the most effective, money-making tools in your arsenal. Blast emails are deployed based on your set schedule. A solid program often comprises around 30% of your online sales. We’ll perform an in-depth review of your existing program to find out what’s working and what isn’t, including a
- [Thrust Email Program](https://www.eightbyeight.com/improve-email-sales/thrust-email-program/) - Generate a Steady Flow of Online Sales with our Blast Email Marketing Program Stay connected with a dynamic email campaign. We can double the productivity of your current emails with our proven email marketing strategy for: generating more sales promoting your top products introducing new products reducing excess inventory testing offers and promotions Blast Email
- [Complete Website Renovation](https://www.eightbyeight.com/improve-website-sales/website-renovation/) - Build the Perfect E-Commerce Website with our Complete Website RenovationIf you are considering a new website, or a complete website renovation, contact Eight by Eight first. Our experience with hundreds of websites and years of comprehensive user testing helps you start out with the website design that works for your customers… and ensures that you
- [Improve Website Sales](https://www.eightbyeight.com/improve-website-sales/) - Website Sales Improvements Comprehensive Website Review – your complete guide for success This is our most popular review, because it gives you a roadmap for improving all aspects of your website both short and long term. It starts with a review of your current online marketing strategy, an assessment of your existing website, and
- [Total Email Program](https://www.eightbyeight.com/improve-email-sales/total-email-program-2/) - Total Email Marketing Program Reap the benefits of both Blast & Trigger Emails If your business does not currently include a comprehensive email marketing program, you are passing up one of the most proven and profitable strategies available. For our clients, ongoing trigger and blast emails provide a substantial boost in revenues. And from a return-on investment
- [Trigger Email Program](https://www.eightbyeight.com/improve-email-sales/trigger-email-program/) - Make money while you sleep with our Trigger Email Program Generate additional sales automatically from: Abandoned Shopping Carts Abandoned Browsers (Category, PDP and more!) New Product Introductions and New Clearance Introductions HENP (Highly Engaged Non-Purchasers) Price Drops and Back in Stocks Loyalty, Bulk and Automatic Delivery Programs Customer Order Follow-up Customer Reactivation Prospect Conversion Email
- [Online/Offline Integration](https://www.eightbyeight.com/onlineoffline-integration/) - Double your Marketing Power with our Online/Offline Integration Strategy At Eight by Eight, our roots are deep with years of experience in the mail order catalog business, combined with cutting edge insight into the fast paced world of online marketing, so we are uniquely positioned to help you tie together these two worlds. When it
- [Improve Mobile Sales](https://www.eightbyeight.com/improve-mobile-sales/) - Increase your Online Sales Exponentially with our Mobile Sales Improvements A successful website or mobile site has a basic foundation of highly critical elements such as the need for speed, a perfect entry page, user friendly navigation, a highly functional internal search, and a defined focus on what you are trying to do. As important as these things are
- [Essential Website Critique](https://www.eightbyeight.com/improve-website-sales/website-critique/) - Boost your Online Sales Performance with our Essential Website Critique If your sales are less than stellar, you may need expert help. Are you satisfied with your website performance? Can potential customers find you online? Once they get to your site, are they staying and exploring? Can they navigate easily and quickly find what they
- [Comprehensive Website Review](https://www.eightbyeight.com/improve-website-sales/website-review/) - Ensure your E-Commerce Success with our Comprehensive Website Review 93% of all websites get enough traffic, they just can't convert it! Supercharge your online store with our E-Commerce strategy for... User-Friendly Navigation Functional Page Layout Effective Email Capture Superior Selling Techniques Hassle-Free Shopping Process With our Total Website Sales Improvements, you get a detailed road

## CM Tooltip Glossary Pro

- [Machine Learning](https://www.eightbyeight.com/glossary/machine-learning/) - Machine Learning is a branch of Artificial Intelligence that enables software to become better at predicting outcomes without being explicitly programmed.
- [AMP Emails](https://www.eightbyeight.com/glossary/amp-emails/) - AMP for Email allows senders to include AMP components inside rich engaging emails, making modern app functionality available within email. You can read more about them here.
- [Alexa Skills](https://www.eightbyeight.com/glossary/alexa-skills/) - Alexa Skills are voice-driven apps for the Alexa. Users use Skills to check the news, listen to music/podcasts, play games, order forms, control cloud-connected devices, and more. There are tens of thousands of skills in the Skill Store. Skills can be used on Alexa-enabled devices (Amazon FireTV, Echo) and on Alexa-enabled devices built by other
- [Next Best Product](https://www.eightbyeight.com/glossary/next-best-product/) - Next Best Product (NBP) identifies which product(s) a user is most likely to buy next. It's been used for many years to increase revenues, improve buyer frequency, and increase lifetime value. Artificial Intelligence has made calculating NBP easier than ever, figuring out what each customer will buy next and who, how, and when to best
- [Next Best Offer](https://www.eightbyeight.com/glossary/next-best-offer/) - Next Best Offer (NBO) allows you to pinpoint which offer is best for an individual. Artificial Intelligence has made determining NBO more robust than ever -- not only will it identify which offer(s) a visitor is most likely to respond to, it can pinpoint when and how you should present the offer(s). AI can do
- [Computer Vision](https://www.eightbyeight.com/glossary/computer-vision/) - Computer Vision allows computers to "see." Using Artificial Intelligence and Machine Learning, photos, videos, and other images are converted into meaningful data that The Machine can understand/interpret.
- [Alexa Routines](https://www.eightbyeight.com/glossary/alexa-routines/) - Shortcuts designed to save you time by grouping together actions. (This saves you from asking for each one individually.) You can activate your routines with your smart devices, via voice, time of day, and more.
- [Algospeak](https://www.eightbyeight.com/glossary/algospeak/) - Code words and phrases that folks use to keep their videos, posts, and comments taken down by algorithmic content moderation systems. You see it a lot on TikTok, Twitch, YouTube, and Instagram. (Examples: Panini = pandemic. Unalive = dead. Seggs = Sex. Corn emoji = porn.)
- [Anthropomorphism](https://www.eightbyeight.com/glossary/anthropomorphism/) - The attribution of human characteristics, emotions and/or behavior to an object, animal, plant, or supernatural being. The old school example is Winnie the Pooh. These days, it’s a hot topic in robotics.
- [Artificial General Intelligence](https://www.eightbyeight.com/glossary/artificial-general-intelligence/) - Artificial General Intelligence (AGI), also known as Strong Intelligence or Deep Intelligence, is a (currently) hypothetical machine that can perform ALL the tasks that a human can. Intended to think on their own, AGI systems are built with the human brain as the archetype. Like humans, AGI makes decisions on/after analysis. AGI learns. It reasons.
- [Artificial Narrow Intelligence](https://www.eightbyeight.com/glossary/artificial-narrow-intelligence/) - Artificial Narrow Intelligence (ANI), also known as Weak Intelligence, is a collection of technologies that rely on algorithms and programmatic responses to simulate intelligence, with a focus on a specific (narrow) task. ANI is limited in scope and very goal-oriented. Think recommendation engines, SPAM filters, and recognition (image, speech, and language.)
- [Artificial Super Intelligence](https://www.eightbyeight.com/glossary/artificial-super-intelligence/) - Artificial Super Intelligence (ASI) is the hypothetical AI that surpasses human intelligence. The machines become aware and more capable than humans on every level. They’ll think and act like humans (but better) and they’ll have emotions, feelings, beliefs, needs, etc. Plus, they’ll have unlimited capacity and memory that is continually accessed/accessible.
- [Astroturfing](https://www.eightbyeight.com/glossary/astroturfing/) - Astroturfing is the deceptive practice of presenting comments, reviews, messages, and other information as if they came from the public instead of an organization.
- [Augmented Reality](https://www.eightbyeight.com/glossary/augmented-reality/) - Allows us to superimpose a computer-generated image on a picture of ourselves and/or our surroundings to create an enhanced (composite) view.
- [Automatic Speech Recognition (ASR)](https://www.eightbyeight.com/glossary/automatic-speech-recognition-asr/) - The computer’s ability to identify and process human voice. Automatic Speech Recognition (ASR) allows us (humans) to interface with computers by converting speech to text, in real time.
- [Average Active User Session (AAUS)](https://www.eightbyeight.com/glossary/average-active-user-session-aaus/) - The length of time a user/visitor stays actively on your site. Average Active User Session is not the same as Average User Session. Most analytical packages only show the latter. Average Active User Session is calculated by dividing the user session by the number of pages to get the average time spent per page. Every
- [Back(Ward) Propagation](https://www.eightbyeight.com/glossary/backward-propogation/) - Back propagation is an algorithm that is used to calculate derivatives quickly. It helps improve the accuracy of predictions in machine learning.
- [Bayesian Interference](https://www.eightbyeight.com/glossary/baynesian-interference/) - A statistical inference used to update the probability of a hypothesis as more information/evidence becomes available. “Bayesian” comes from the frequent use of Bayes’ theorem.
- [Centaur AI](https://www.eightbyeight.com/glossary/centaur-ai/) - In Greek legend, the Centaur is half-man half-horse. In the ever-changing world of AI, the Centaur is half-man, half-machine. Well, technically the human brain combined with computer intelligence.
- [Churn Staging](https://www.eightbyeight.com/glossary/churn-staging/) - Churn staging (aka churn prediction) is the method of determining when a customer will stop doing something with you. It’s often used for determining your customer/buyer attrition rate – in other words when a customer will stop doing business with you. However, it can also be used to measure the length of time someone will
- [Conversational Repair](https://www.eightbyeight.com/glossary/conversational-repair/) - Conversational Repair is the process speakers (humans & computers) use to detect and resolve issues/errors around speaking, hearing, and understanding.
- [Cross Price Elasticity](https://www.eightbyeight.com/glossary/cross-price-elasticity/) - The change in the quantity demanded for one product due to the percentage change in the price of another product. Often used in determining whether to increase or decrease your prices. Also helpful for figuring out viable substitutions.
- [DALL-E 2](https://www.eightbyeight.com/glossary/dall-e-2/) - From OpenAI, DALL-E 2 is an artificial intelligence program that creates realistic images and art from text descriptions. The best way to learn about DALL-E 2 (and Imagen) is to experience them.
- [Data Decay](https://www.eightbyeight.com/glossary/data-decay-aka-data-rot/) - Data decay refers to the gradual deterioration/corruption of data quality in sales and marketing databases. Also known as Data Rot.
- [Data Exhaust](https://www.eightbyeight.com/glossary/data-exhaust/) - Data exhaust is the trail of data left from anything you do online (buy, browse, watch, write, etc.) It’s all the cookies, temporary internet files, and so on. It’s often referred to in discussions about predictive analytics. Or frankly, privacy.
- [Deepfakes](https://www.eightbyeight.com/glossary/deepfakes/) - Deep Learning + Fakes = Deepfakes, a type of artificial intelligence used to create convincing auto, video, and image hoaxes. The quality of deepfakes has been getting better and better and it’s becoming harder (although not yet impossible) for people to spot.
- [Deep Learning](https://www.eightbyeight.com/glossary/deep-learning/) - Deep Learning is a subset of Machine Learning which is a subset of Artificial Intelligence. Deep Learning works with multi-layered neural networks. It uses both structured and unstructured data for training.
- [Descriptive Analytics](https://www.eightbyeight.com/glossary/descriptive-analytics/) - Tells you WHAT already happened.
- [Diagnostic Analytics](https://www.eightbyeight.com/glossary/diagnostic-analytics/) - Tells you WHY something(s) happened.
- [Dimensionality Reduction](https://www.eightbyeight.com/glossary/dimensionality-reduction/) - Techniques that minimize the number of input variables in your dataset(s).
- [Drive Analysis](https://www.eightbyeight.com/glossary/driver-analysis-aka-importance-analysis-or-relative-importance-analysis/) - Driver Analysis is a subset of Predictive Analytics that tells you what makes something happen. It helps you understand what combination of efforts/variables lead to a particular goal/outcome. Also known as Importance Analysis.
- [Duplex AI](https://www.eightbyeight.com/glossary/duplex-ai/) - Duplex AI is a feature of Google Assistant that uses AI to carry out “real-world tasks” over the phone. Example: calling a business on your behalf and scheduling an appointment or making a restaurant reservation. It uses a realistic-sounding artificial voice.
- [Extended Reality](https://www.eightbyeight.com/glossary/extended-reality/) - An umbrella term used to describe augmented, virtual and mixed realities.
- [Few Shot Learning](https://www.eightbyeight.com/glossary/few-shot-learning/) - Few Shot Learning (FSL) is a type of Machine Learning where the Training Set has limited examples. (The Machine is expected to learn something from just a few examples.) Few Shot Learning is used in Computer Vision, Robotics, Natural Language Processing, Acoustic Signal Processing, and much more. In a nutshell, FSL trains a function to
- [GPT-3 (Generative Pre-Trained Transformer 3)](https://www.eightbyeight.com/glossary/gpt-3-generative-pre-trained-transformer-3/) - Designed by OpenAI, GPT-3 is a language prediction model that uses deep learning to create human-like text. (In a nustshell, GPT-3 writes text that sounds like a human wrote it, kinda sorta sometimes maybe.)
- [Heliograf](https://www.eightbyeight.com/glossary/heliograf/) - Developed by Washington Post, Heliograf was designed to “enhance story-telling for large-scale, data-driven coverage of major news events." Also known as the first robot reporter.
- [Hyperpersonalization](https://www.eightbyeight.com/glossary/hyperpersonalization/) - Hyperpersonalization uses artificial intelligence and real-time data to create highly targeted, uber-personalized content for every individual/visitor on your site. It’s old-school personalization but on steroids.
- [Image Caption Generation](https://www.eightbyeight.com/glossary/image-caption-generation/) - Using deep learning and computer recognition, image caption generation is a process of recognizing the context of an image and automatically labeling/annotating it with appropriate captions.
- [Imagen](https://www.eightbyeight.com/glossary/imagen/) - Developed by Google’s Research Brain team, Imagen creates art based on written text. Google describes it as a “text-to-image diffusion model with an unprecedented degree of photorealism and a deep level of language understanding.” The best way to learn about things like Imagen and DALL-E-2 is to experience them.
- [ImageNet](https://www.eightbyeight.com/glossary/imagenet/) - ImageNet is a large visual database of millions of images designed for computer vision research.
- [Intent](https://www.eightbyeight.com/glossary/intent/) - Intent is what a user actually means when they say or write something. It’s different from an Utterance which is what a user says.
- [Intelligent Agents](https://www.eightbyeight.com/glossary/intelligent-agents/) - Programs that can make decisions or perform actions autonomously to achieve goals.
- [Invocation Name](https://www.eightbyeight.com/glossary/invocation-name/) - An invocation name is the word or phrase that users say to trigger (invoke) a custom skill.
- [Long-Tail Keywords](https://www.eightbyeight.com/glossary/long-tail-keywords/) - Long-tail keywords are highly-targeted search phrases that are more specific to the user's intent. They typically have longer word counts and get less search traffic but have higher conversions. Long-tail keywords have been around forever. We’re talking about them more now because of Voice Search, where the average length and specificity of the searches have
- [Lookback Window](https://www.eightbyeight.com/glossary/lookback-window/) - A setting that determines how far back in time to target visitors for a campaign.
- [Machine Bias](https://www.eightbyeight.com/glossary/machine-bias/) - Programming that assumes the prejudices and biases of its data or its creator.
- [Alexa Flash Briefing](https://www.eightbyeight.com/glossary/alexa-flash-briefing/) - An Alexa Flash Briefing is an Alexa skill that comes with your Amazon smart speaker. You can customize your Flash Briefings to get personalized news stories, weather reports, and updates from your favorite sites. Alexa will read or play your Flash Briefings in the priority order that you set. They are, and work like, RSS
- [Alexa Built-Ins](https://www.eightbyeight.com/glossary/alexa-built-ins-2/) - Alexa Built-Ins are third-party devices that allow you to access the Alexa voice service.
- [Friction](https://www.eightbyeight.com/glossary/friction/) - Friction is any sort of resistance that prevents a user from moving to the next step in their journey. Friction has an increasingly large impact on how search engines find/traffic your site. It’s, by far, one of the biggest challenges marketers face today as it impacts the quality of traffic that we receive; where and
- [Mixed Reality](https://www.eightbyeight.com/glossary/mixed-reality/) - Mixed Reality (MR) is essentially an upgrade to Augmented Reality (AR.) AR enhances a user’s perception of the real world. Mixed Reality blends the real world and an imaginary world together allowing users to interact with the combined worlds (physical and virtual.)
- [Multimodality](https://www.eightbyeight.com/glossary/multimodality/) - Modality refers to the way something is experienced. Multimodality refers to the combination of multiple types/models to create meaning. For example, a voice interface + a screen.
- [Natural Language Generation](https://www.eightbyeight.com/glossary/natural-language-generation/) - Natural Language Generation (NLG) enables computers to produce natural written or spoken language.
- [Natural Language Processing](https://www.eightbyeight.com/glossary/natural-language-processing/) - Natural Language Processing (NLP) is what happens when computers read (human) language. It analyzes and processes large amounts of natural (human) language data into text that a computer can understand.
- [Natural Language Understanding](https://www.eightbyeight.com/glossary/natural-language-understanding/) - Natural Language Understanding (NLU) focuses on machine (computer) reading comprehension.
- [Neural Networks](https://www.eightbyeight.com/glossary/neural-networks/) - A neural network is set of algorithms modeled on the human brain and nervous system. They allow The Machine to recognize patterns and solve common problems in the fields of AI and machine learning.
- [Next Best Product (NBP)](https://www.eightbyeight.com/glossary/next-best-product-nbp/) - Next Best Product (NBP) refers to identifying and personalizing the product(s) best suited to a particular individual to get them to convert. (Or inquire, adopt, sign-up, whatever it is that you want them to do.)
- [Outro](https://www.eightbyeight.com/glossary/outro/) - An outro is the closing section of an ad, a piece of music, a TV or radio program, etc.
- [Owned Virtual Assistants (aka Brand-Owned Virtual Assistants)](https://www.eightbyeight.com/glossary/owned-virtual-assistants-aka-brand-owned-virtual-assistants/) - An Owned Virtual Assistant is a Virtual Assistant built out in a brand’s unique voice.
- [PaLM](https://www.eightbyeight.com/glossary/palm/) - PaLM is Google AI’s 540-billion parameter, densely-activated Transformer language model.
- [Pareto Principle](https://www.eightbyeight.com/glossary/pareto-principle/) - The Pareto Principle (aka the 80/20 rule) says that for many outcomes, 80% of the consequences come from 20% of the causes.
- [Predictive Analytics](https://www.eightbyeight.com/glossary/predictive-analytics/) - Predictive Analytics show us what could happen. Use past and current (real-time) behavior, machine learning techniques and statistical algorithms to identify/predict the likelihood of future outcomes, trends, and patterns.
- [Predictive Modeling](https://www.eightbyeight.com/glossary/predictive-modeling/) - Predictive modeling is a common statistical technique that uses data modeling to predict future outcomes. There are many types of predictive modeling techniques including neural networks, decision trees, linear regressions, time series, etc.
- [Prescriptive Analytics](https://www.eightbyeight.com/glossary/prescriptive-analytics/) - Prescriptive Analytics tell us what should happen in the future. In other words, what we should do next. Prescriptive Analytics use data (historical and current) to determine the best course of action/next steps. Marketers use them to help make immediate and long-term decisions.
- [Random Forests](https://www.eightbyeight.com/glossary/random-forests/) - Random Forests are machine learning algorithms made of decision trees. They’re commonly used for regression and classification and can handle huge datasets. Many believe that they provide the best/highest accuracy of all the classification methods.
- [Reinforcement Learning](https://www.eightbyeight.com/glossary/reinforcement-learning/) - Reinforcement Learning is a subcategory of artificial intelligence and machine learning. It trains the models to make a sequence of trial-and-error decisions that maximize reward/value. Think Pavlov's dogs.
- [Robot Reporters](https://www.eightbyeight.com/glossary/robot-reporters/) - Washington Post’s Heliograf, Bloomberg’s Cyborg, and Forbes’ Bertie are all examples of the new machine learning tools that help newsrooms. You can read more about them here.
- [Rules-Based Sentiment Analysis](https://www.eightbyeight.com/glossary/rules-based-sentiment-analysis/) - Set of manually determined rules that predict the sentiment of a social review, blog, mention, etc. Rules-based sentiment analysis is different from Automatic sentiment analysis in that Automatic relies on machine learning techniques/algorithms to understand the sentiment.
- [Say-Through Rate (STR)](https://www.eightbyeight.com/glossary/say-through-rate-str/) - Say-through rate measures your verbal engagement with voice ads. It’s like a clickthrough rate for voice ads. Some marketers recommend you only measure positive responses (aka affirmations) when you’re calculating your say-through rates. This is short-sighted. Measuring both separately – as well as the overall amount of both positive and negative responses – gives you
- [Schema Mark-Up](https://www.eightbyeight.com/glossary/schema-mark-up/) - Structured data that helps search engines better understand your website.
- [Semantic Analysis](https://www.eightbyeight.com/glossary/semantic-analysis/) - Semantic Analysis understands words within a context, not just on their own. This allows it to get to the intended (aka Proper) meaning of the sentence. So, if you say “I’m beat” it knows that you're tired and not whipped like an egg.
- [Semi-Supervised Learning](https://www.eightbyeight.com/glossary/semi-supervised-learning/) - Semi-Supervised Learning is a subcategory of artificial intelligence and machine learning that uses a small amount of labeled data and oodles of unlabeled data to train algorithms.
- [Programmatic Advertising](https://www.eightbyeight.com/glossary/programmatic-advertising/) - Programmatic Advertising is the use of automated technology for media buying. It allows marketers to buy ads targeting the right viewers at just the right times on a variety of sites.
- [Sonic Branding](https://www.eightbyeight.com/glossary/sonic-branding/) - Sonic branding refers to the sound of your brand. It includes everything from the sounds your listeners hear when they complete an order on your site to the voice they hear in an interactive ad on a smart speaker.
- [Speech Recognition (aka Speech-To-Text or ASR, Automatic Speech Recognition)](https://www.eightbyeight.com/glossary/speech-recognition-aka-speech-to-text-or-asr-automatic-speech-recognition/) - Speech recognition allows a computer to identify words spoken aloud and convert them into text.
- [Strong AI](https://www.eightbyeight.com/glossary/strong-ai/) - Strong AI (aka True AI) is intended to think on its own. Systems are built with the human brain as the archetype. Makes decisions on/after analysis. Learns. Adapts. Will be better tomorrow than it is today. (Hopefully.)
- [Path (aka User Path)](https://www.eightbyeight.com/glossary/path-aka-user-path/) - A series of events experienced by a visitor during a session on your site. Paths include pages they visit, actions and tasks that they take, notifications that they receive, and the like.
- [Starline](https://www.eightbyeight.com/glossary/starline/) - Google’s Project Starline is a video communication method that allows you to see a 3D model of the person you are communicating with as if they’re in the same room with you.
- [Amazon Personalize](https://www.eightbyeight.com/glossary/amazon-personalize/) - Amazon Personalize is a fully-managed machine learning system that helps you deliver customized recommendations to your customers.
- [Structured Data](https://www.eightbyeight.com/glossary/structured-data/) - Highly organized and clearly labelled data in a standardized format that is easily accessed by humans and software/programs. Think: Google Docs or Excel Spreadsheets with thousands or millions of rows each clearly and concisely labeled.
- [Supervised Learning](https://www.eightbyeight.com/glossary/supervised-learning/) - Supervised learning is a subcategory of artificial intelligence and machine learning that uses labeled datasets to train algorithms.
- [Talking Avatar](https://www.eightbyeight.com/glossary/talking-avatar/) - Talking Avatar is an AR technique that allows live interaction between a 3D character controlled by actor in real time.
- [Tensorflow](https://www.eightbyeight.com/glossary/tensorflow/) - TensorFlow is an end-to-end opensource platform for machine learning.
- [Text Analysis](https://www.eightbyeight.com/glossary/text-analysis/) - Text analysis uses machine learning to automagically process and examine unstructured text data to find valuable facts, insights, trends, and themes.
- [Text Clustering](https://www.eightbyeight.com/glossary/text-clustering/) - Using machine learning and natural language processing, text clustering automatically groups text-based documents into clusters based on their similarity. It’s often used to classify products and improve content/recommendations.
- [Tokenization](https://www.eightbyeight.com/glossary/tokenization/) - Tokenization divides text into small clumps of words (aka tokens.) The tokens help The Machine better understand the context.
- [Unstructured Data](https://www.eightbyeight.com/glossary/unstructured-data/) - Unstructured data does not have a predefined model. It’s typically scored in its original/native format. Think audio, video, PDFs, text messages, call center transcripts, social media posts, survey responses, and the like. Because it’s not organized in a specific manner, you’ll need things like data mining, NLP, text analysis, etc. to help interpret the information.
- [Unsupervised Learning](https://www.eightbyeight.com/glossary/unsupervised-learning/) - A machine learning technique in which the models are not supervised and instead allowed to discover patterns on their own.
- [Dwell Time](https://www.eightbyeight.com/glossary/dwell-time/) - Dwell time (aka Primary Evaluation Page) is the length of time a user spends looking at your page after they’ve clicked on a search results page in Google/Bing/etc. but before clicking back to the SERP results. It indicates to the search engines whether or not your content is useful.
- [Time to Information (TTI)](https://www.eightbyeight.com/glossary/time-to-information-tti/) - How fast can the user get the information they’re looking for?
- [Time To Transaction (TTT)](https://www.eightbyeight.com/glossary/time-to-transaction-ttt/) - How fast can the user buy from you? TTT is the time it takes a visitor to complete their transaction.
- [Uncanny Valley](https://www.eightbyeight.com/glossary/uncanny-valley/) - The uneasy feeling we get when robots and virtual agents are too human-like. Sophisticated CGI animation in video games and virtual agents with human-sounding voices are both examples.
- [Turing Test](https://www.eightbyeight.com/glossary/turing-test/) - Developed by Alan Turing in 1950 (originally called the Waiting Game), the Turing Test is a game/test where a machine tries to fool a human into thinking it’s a human.
- [Utterance](https://www.eightbyeight.com/glossary/utterance/) - What a user says. An utterance is different than Intent. Intent is what a user actually means when they say/write something.
- [Google Actions](https://www.eightbyeight.com/glossary/google-actions/) - Google Actions extend the functionality of Google Assistant. Equivalent to Alexa Skills, they’re like smartphone apps for your voice assistant.
- [Digital Assistants](https://www.eightbyeight.com/glossary/digital-assistants/) - Digital Assistants are advanced computer programs that understand and respond to voice commands. Digital Assistants are available on many smartphones, computers, tablets, and standalone devices. They use special microphones and software to listen for specific spoken commands from users to capture and broadcast content. Examples: Google Home, Apple Homepod, Amazon Echo, Microsoft Cortana, and Samsung
- [Vectorization](https://www.eightbyeight.com/glossary/vectorization/) - Vectorization has several different definitions. In the context of this site, vectorization is a technique for converting text into vectors of real numbers.
- [Virtual Reality (VR)](https://www.eightbyeight.com/glossary/virtual-reality/) - A computer-generated environment with scenes, objects, and beings that appear to be real. Your VR experience is simulated to be just like the real world or completely different from it.
- [Voice-Added](https://www.eightbyeight.com/glossary/voice-added/) - Voice-added is an option for assisting with input. Voice to text on your smartphone, for example.
- [Voice Biometrics](https://www.eightbyeight.com/glossary/voice-biometrics/) - Voice Biometrics use a person’s voice to verify their identity. (Like a fingerprint but using your voice.) Marketers use them to hyperpersonalize user interactions/journeys. Many other companies use them for authentication and security. Voice Biometrics are used in all sorts of telephone and internet transactions; banking; healthcare, document processing (audio signatures for digital documents), law
- [Voice Recognition](https://www.eightbyeight.com/glossary/voice-recognition/) - Marketers commonly refer to Voice Recognition in two ways: Voice recognition allows a computer to identify words spoken aloud and convert them into text. (This is actually speech recognition.) Voice recognition allows computers to identify a person based on their individual (unique) voiceprint. (This is indeed voice or speaker recognition.)
- [Wake Words](https://www.eightbyeight.com/glossary/wake-words/) - Trigger words/phrases that activate smart devices.
- [Weak AI](https://www.eightbyeight.com/glossary/weak-ai/) - Weak AI (aka Narrow AI) is a type of AI that is limited to a specific/narrow area. It relies on algorithms and programmatic responses to simulate human intelligence, generally with a focus on a specific task. Example: When you use Alexa to turn on your lights.
- [Works with Alexa Devices](https://www.eightbyeight.com/glossary/works-with-alexa-devices/) - Works with Alexa Devices are those you can control using the Alexa voice service. Things like smart thermostats, plugs, and lightbulbs.
- [Continued Conversations](https://www.eightbyeight.com/glossary/continued-conversations/) - Optional feature that enables your Google Home Speaker to continue listening for another command for a few seconds or until you say "thank you."

## Categories

- [Blog](https://www.eightbyeight.com/category/blog/)
- [Analytics](https://www.eightbyeight.com/category/analytics/)
- [Conversion & Optimization](https://www.eightbyeight.com/category/conversion-and-optimization/)
- [Creative](https://www.eightbyeight.com/category/creative/)
- [Email Marketing](https://www.eightbyeight.com/category/email-marketing/)
- [Carts & Checkouts](https://www.eightbyeight.com/category/carts-and-checkouts/)
- [Strategy](https://www.eightbyeight.com/category/strategy/)
- [AI](https://www.eightbyeight.com/category/ai/)
- [Advertising](https://www.eightbyeight.com/category/ads/)
- [Voice](https://www.eightbyeight.com/category/voice/)
- [Definitions](https://www.eightbyeight.com/category/definitions/)
- [Acquisition](https://www.eightbyeight.com/category/acquisition/)
- [Personalization](https://www.eightbyeight.com/category/personalization/)
- [Traffic -- SEO, SEM, Social](https://www.eightbyeight.com/category/traffic-seo-sem-social/)
- [B2B](https://www.eightbyeight.com/category/b2b/)

## Tags

- [data](https://www.eightbyeight.com/tag/data/)
- [data types](https://www.eightbyeight.com/tag/data-types/)
- [marketing AI](https://www.eightbyeight.com/tag/marketing-ai/)
- [ai team](https://www.eightbyeight.com/tag/ai-team/)
- [building a marketing ai team](https://www.eightbyeight.com/tag/building-a-marketing-ai-team/)