I got a lot of emails about last week’s post, Five Low-Cost Things You Should Be Doing Today To Improve Your Email Program. Most of the questions and comments were about mobile emails and if/how they are different. First things first… For many companies, the majority of mobile traffic is being generated because of email. Thrust, trigger and ad hoc campaigns are being opened on handhelds. When the customer clicks through the email, they get your site, whether it’s mobile-friendly or not. If you do not want your email traffic to hit your site on a mobile device, send out your emails when your users are LESS likely to open them on a handheld. Can you really do that? Yes, of course. You can send your thrust (aka spray-and-pray or blast) emails out whenever you’d like. Some providers grumble about it. Others make you pay extra for “preferred time of day blasts.” But depending on the state of your mobile-readiness, it … [Read more...]