Get 100 email copywriters in a room and ask them one of the things they hate most about their job; chances are you’ll hear “writing subject lines” in the first few seconds. MULTIPLE TIMES. I know. I know. If you don’t actually write subject lines, it seems fun. Till you read the results. Writing subject lines that work is like pleasing Goldilocks. The subject lines need to be interesting enough for a user to want to open your email, and they … [Read more...]
5 Proven Tips for Developing a Profitable Welcome Series
For the past few months, I’ve been getting a lot of emails, texts, and even calls (the horrors!) about inquiries. (If you're super old school, you may refer to these as "requests.") I’m hopeful that a big part of this is because marketers are FINALLY starting to realize how important their data is in our new one-ask-one-answer world. The next decade will wipe out a lot of businesses, but the companies with solid data who know how to use it? … [Read more...]
6 Proven Ways You Can Use Artificial Intelligence To Improve Your Lead Generation Efforts
Now that it’s hitting marketers that the company with the best data wins, they’re finally taking their lead generation efforts more seriously. (Insert angels singing here.) First, what’s considered an inquiry or lead? Anyone with a propensity to act and/or specific interest that raises their hand and starts a dialog with you. Don’t worry; they don’t have to literally raise their hand and talk to you; they just need to give you something of … [Read more...]
How To Optimize Email Send Times Using Artificial Intelligence
Send Time Optimization (STO) allows you to send emails at the perfect (optimal) time to every contact on your list. Designed to improve inboxing and maximize engagement, each individual gets their email on the best day at the best time for them. Back in the olden days (read: just a few years ago), we used data analysis and some intuition to do this in broad strokes, but with artificial intelligence, it’s become a lot more sophisticated and, … [Read more...]
Improve Your Email Marketing Results with Artificial Intelligence
If you’ve been around these parts for a hot second, you know that email is one of my favorite marketing channels. It costs peanuts, is easy to test, quick to measure, and oh-so-very-lucrative. It’s also the perfect medium for artificial intelligence. Whether you’re an AI veteran with dozens of projects under your belt or just starting out with your very first task, email is a great place to master your marketing AI skills. Why? Easy. There … [Read more...]
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
