Total Email Marketing Program
Reap the benefits of both Blast & Trigger Emails
If your business does not currently include a comprehensive email marketing program, you are passing up one of the most proven and profitable strategies available. For our clients, ongoing trigger and blast emails provide a substantial boost in revenues. And from a return-on investment perspective, many of our clients have said their total email program was the single best marketing move they ever made.
You need to have ready-to-go emails that are sent out automatically, triggered by common events or actions your customers take. For example:
- Perhaps they purchased an item that has accessories, warranties or companion products available. This is the perfect opportunity for an automatic upsell email. We can show you effective upselling techniques that work.
- If they purchased a consumable item, a trigger offering a discount on future purchases, a bulk quantity deal or the ease of an automatic delivery program gives them an incentive for loyalty. Let us show you how other businesses have successfully increased their lifetime customer value.
- Many orders clearly reveal customer interests and/or concerns. If done properly, trigger emails let you follow-up/target successfully and helpfully, without appearing intrusive. Let us show you examples that work.
- And if you don’t have automatic abandoned cart and browse remarketing in place, you are probably passing up hundreds of thousands – if not millions of dollars – in possible revenue. A series of carefully timed emails letting customers know they have forgotten items in their cart can be very lucrative in getting them to complete their purchases.
One of the real strengths of a trigger mail program from Eight by Eight is that once it is in place, it continues to work on automatic pilot for you, bringing you returns on your initial investment for years. Monitoring and testing allow you to fine-tune the program to keep it improving and relevant in changing market conditions.
Most companies know they should be soliciting business through emails, but many are unsure precisely how to go about it. How many should they be sending out? How can they mail to specific segments of their customer base more effectively? What should they say in their emails? This is where Eight by Eight can help. We take the time to custom tailor your blast email program to your business, your customers, and your goals as a company.
Together, the two arms (blasts and triggers) of a total email marketing program are greater than the sum of their individual parts. What you learn from one arm can often be applied profitably to the other arm — and to other aspects of your business, such as what new products to produce or what new audiences to try to reach.
Eight by Eight has helped many companies develop total email marketing programs — or put existing email marketing program on the right track. Contact us for a quote and let’s discuss how your business can make better use of targeted emails to increase your profits and knowledge of customer behavior. (The latter is critical for the new AI-enabled marketing landscape.)