Next Best Offer (NBO) allows you to pinpoint which offer is best for an individual.
Artificial Intelligence has made determining NBO more robust than ever — not only will it identify which offer(s) a visitor is most likely to respond to, it can pinpoint when and how you should present the offer(s). AI can do this one offer at a time or as a string of offers throughout a buying journey/lifetime.
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
