Next Best Product (NBP) identifies which product(s) a user is most likely to buy next. It’s been used for many years to increase revenues, improve buyer frequency, and increase lifetime value.
Artificial Intelligence has made calculating NBP easier than ever, figuring out what each customer will buy next and who, how, and when to best sell it to them. (AI combines historical data with your users’ real-time actions and behaviors for the most actionable insights.)
Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
