Google Actions are like phone apps for your Google Assistant. Powered by artificial intelligence, Actions can be used on your phones, smart speakers, displays, watches, TVs, appliances, cars, and everywhere else you can access “Ok, Google.” They’re similar to Alexa Skills. In the past three years, several different names for actions and types of actions have popped up. Here are some of the most well-known: Content actions – gives users a richer … [Read more...]
5+ Things Marketers Need To Know About Google Actions
5 Cart & Checkout Areas That You Should Personalize Using Artificial Intelligence
Personalization + Artificial Intelligence: A Beginner’s Guide for Marketers
For years, marketers have personalized their websites. Adding things like dynamic recommendations to their entry and product detail pages, showcasing little slugs that say “Welcome Back, Jack” to the headers, and pushing dynamic upsells based on carted items in the checkout. Now, with Artificial Intelligence and Machine Learning, instead of little dribs and drabs of personalization throughout your sites, you can customize your entire site from … [Read more...]
Price Optimization: How To Use AI-Enabled Repricers to Make More Money with Less Effort
I started using Repricers many moons ago, using dirt and a stick. (Ok, it was Excel, but it all feels so prehistoric now.) My system was certainly not perfect, but it worked. Years later, Repricing software packages came out. There were oodles of free ones and some paid ones, too. Most were awful – even worse than my scrappy spreadsheets – but a few were markedly better than what I was using. So, I shelved my duct tape-and-spit system in … [Read more...]
Voice Ads: What Marketers Need To Know About Audio Advertising (Interactive & Otherwise)
If you’ve been here for a hot second, you know I’m completely OBSESSED with Voice. I predict it will be the biggest game-changer we’ve ever seen marketing-wise. Yes, even more than the internet was a couple of decades ago. One of the things we haven’t talked about yet is Voice advertising. Newsflash: right now, it’s good. Shortly? IT. IS. GOING. TO. BE. KILLER. WHAT IS VOICE ADVERTISING? Voice advertising has been around for about … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
