Nowadays, one of the things marketers are interested in is how they can REALLY use Artificial Intelligence (AI) in practice. Not just concepts and theories but programs they can use. Today. One of the best places for success to save you time and money? Content generation. I know. I know. You’ve probably read some article about how robots are replacing writers. I don’t want to burst your bubble, but that’s not likely to impact you immediately. … [Read more...]
4 Proven Ways To Use Artificial Intelligence To Help With Your Content Generation Efforts
How To Use Artificial Intelligence To Personalize Your Coupons, Promo Codes, and Other Special Offers for Maximum Impact
One of the most lucrative ways to use Artificial Intelligence/Machine Learning (AI/ML) in your marketing efforts is to customize your special offers. Offers can be discounts and deals, of course. Offers can also be special messaging for automatic delivery, buying in bulk, and loyalty clubs. Today, let’s talk about the deals and discounts kind of offers – your coupons and promo codes.* For years, many companies have used one-size-fits-all … [Read more...]
What Is the Difference Between Natural Language Processing, Natural Language Generation & Natural Language Understanding?
Natural Language Processing (NLP) happens when computers read (human) language. It processes and analyzes enormous amounts of natural language data. Read more about NLP here. Natural Language Generation (NLG) enables computers to generate written or spoken language. Read more about NLG here. Natural Language Understanding (NLU) focuses on computer reading comprehension. Also referred to as Natural Language Interpretation (NLI.) Natural … [Read more...]
How To Optimize Email Send Times Using Artificial Intelligence
Send Time Optimization (STO) allows you to send emails at the perfect (optimal) time to every contact on your list. Designed to improve inboxing and maximize engagement, each individual gets their email on the best day at the best time for them. Back in the olden days (read: just a few years ago), we used data analysis and some intuition to do this in broad strokes, but with artificial intelligence, it’s become a lot more sophisticated and, … [Read more...]
3 Proven (But Rarely Talked About) Ways B2B Marketers Are Using Artificial Intelligence
When B2B marketers talk about using Artificial Intelligence/Machine Learning (AI/ML) in their companies, they often talk about things like improving email deliverability and automating their social media efforts. There’s no doubt that “cost efficiency things” like those are solid but the absolute goldmine in B2B? Using AI/ML to get more bang for your marketing buck by increasing your revenues and improving your bottom line! Here are three … [Read more...]
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Catalogers and other offline marketers have many advantages when it comes to E-Commerce. 
